Norton 360 plans range from $29.99 to $299.99 for the first year, with renewal prices increasing 50-140% afterward. The Deluxe plan ($49.99 first year) offers the best value with 5-device coverage and includes the new Genie AI Scam Protection feature.
Key Takeways
- Norton 360 plans range from $29.99 to $299.99 for the first year, with renewal prices increasing by 50-140% after the initial period
- All 2025 Norton plans include the new Genie AI Scam Protection feature alongside core security protections
- Norton 360 Deluxe ($49.99 first year) offers the best value for most users with coverage for 5 devices
- TechEd Publishers notes that significant price differences exist between US, UK, and other regional markets
- LifeLock identity protection plans start at $99.99 but provide the most comprehensive security features
Norton 360 offers powerful cybersecurity protection, but understanding its pricing structure is crucial for making the right choice. The 2025 lineup includes various plans with significant first-year discounts that mask the true long-term costs.
As cybersecurity experts at TechEd Publishers have noted, Norton’s pricing strategy creates an attractive entry point but requires careful consideration of renewal rates when budgeting for ongoing protection.
Norton 360’s True Cost in 2025: First-Year Discounts vs. Renewal Reality
Norton’s 2025 pricing structure follows the industry pattern of offering substantial first-year discounts to attract new customers. These introductory prices can be 50-140% lower than the standard renewal rates you’ll pay in subsequent years.
For example, while you might start with Norton 360 Deluxe at an appealing $49.99 for the first year, the renewal jumps to $119.99 annually – a 140% increase. This pricing strategy is consistent across all plans, with even the entry-level AntiVirus Plus increasing from $29.99 to $59.99 upon renewal.
Understanding this two-tier pricing model is essential for accurately calculating the total cost of ownership. Norton does provide value through its comprehensive feature set, but the significant price jump can surprise customers who don’t carefully review the renewal terms.
Core Norton 360 Plans and Pricing
Norton’s 2025 lineup offers several tiers of protection, with each successive plan adding more features, device coverage, and cloud storage. Here’s a breakdown of each option:
1. Norton AntiVirus Plus: Basic Protection at $29.99
Norton’s entry-level offering costs $29.99 for the first year and renews at $59.99 annually. This plan covers a single device and includes:
- Core virus, malware, and ransomware protection
- 2GB cloud backup storage
- Password manager
- Smart firewall
- The new Genie AI Scam Protection feature
While it provides essential security features, the single-device limitation makes it suitable primarily for individual users with basic needs.
2. Norton 360 Standard: Enhanced Features for $39.99
At $39.99 for the first year (renewing at $94.99), Norton 360 Standard protects one device and adds several important features:
- Everything in AntiVirus Plus
- Secure VPN for private browsing
- Dark web monitoring
- 10GB cloud backup storage
The addition of unlimited VPN access represents a significant value upgrade from the basic plan, especially for privacy-conscious users.
3. Norton 360 Deluxe: Best Value at $49.99
The Deluxe plan ($49.99 first year, $119.99 renewal) is often considered Norton’s best value option. It covers up to 5 devices and includes:
- All Standard plan features
- Protection for 5 devices (PC, Mac, mobile)
- 50GB cloud backup storage
- Parental controls
- Privacy monitoring
- Webcam protection (PC only)
The multi-device coverage and substantial increase in cloud storage make this ideal for families or individuals with multiple devices.
4. Norton 360 Premium: Multi-Device Protection at $99.99
For larger households, Norton 360 Premium offers expanded coverage at $99.99 for the first year, renewing at $149.99. Key features include:
- All Deluxe plan features
- Protection for up to 10 devices
- 75GB-100GB cloud backup storage (varies by region)
This plan is essentially identical to Deluxe but doubles the device coverage and cloud storage capacity.
5. Norton 360 Advanced: UK/Europe’s Premium Option
Primarily available outside the US (especially in UK and European markets), Norton 360 Advanced offers enhanced identity protection features including:
- Protection for up to 10 devices
- 200GB cloud backup storage
- Stolen wallet assistance
- Identity restoration support
- Social media monitoring
In the UK, this plan typically costs £39.99 for the first year, renewing at £149.99. This represents Norton’s highest non-LifeLock tier in many international markets.
Norton 360 with LifeLock Identity Protection
In the US market, Norton offers premium plans that bundle comprehensive device security with LifeLock identity theft protection services:
1. LifeLock Select: Basic Identity Protection at $99.99
Norton 360 with LifeLock Select starts at $99.99 for the first year, renewing at $189.99. This plan includes:
- Protection for up to 10 devices
- 250GB cloud backup storage
- LifeLock Identity Alert System
- US-based identity restoration support
- Million Dollar Protection Package with up to $25,000 in stolen funds reimbursement
- Credit monitoring from one bureau
This represents the entry point for Norton’s identity protection services, combining the features of Norton 360 Premium with basic LifeLock coverage.
2. LifeLock Ultimate Plus: Comprehensive Coverage at $299.99
Norton’s most comprehensive offering costs $299.99 for the first year, renewing at $339.99. This premium plan includes:
- Protection for unlimited devices
- 500GB cloud backup storage
- Three-bureau credit monitoring and alerts
- Monthly credit score tracking
- 401(k) and investment activity alerts
- Bank account and credit card activity alerts
- Million Dollar Protection Package with up to $1 million in stolen funds reimbursement
This all-inclusive package offers the highest level of both device and identity protection, though at a premium price point that may be excessive for average users.
Regional Pricing Differences
Norton’s pricing strategy varies significantly by region, with substantial differences in both base pricing and available plans. These regional variations matter if you’re comparing prices across different markets.
1. UK Pricing Structure (£)
In the United Kingdom, Norton’s pricing follows a similar tiered approach but with different conversions:
- Norton 360 Standard: £29.99 first year, £64.99 renewal
- Norton 360 Deluxe: £34.99 first year, £89.99 renewal
- Norton 360 Premium: £49.99 first year, £109.99 renewal
- Norton 360 Advanced: £39.99 first year, £149.99 renewal
The UK market has greater access to the Norton 360 Advanced plan, which combines elements of Premium with enhanced identity protection features.
2. European Market Variations (€)
European pricing in euros shows further regional customization:
- Norton 360 Standard: €34.99 first year, €74.99 renewal (France)
- Norton 360 Deluxe: €39.99 first year, €104.99 renewal (France/Spain)
- Norton 360 Advanced: €44.99 first year, €134.99 renewal (France/Spain)
The European market emphasizes the Advanced plan, which is less prominent in US offerings.
3. Other International Markets
In markets like India, Norton uses a significantly different pricing strategy. Indian pricing often maintains the same rate for both first-year and renewal pricing:
- Norton 360 Standard: ₹899 first year and renewal
- Norton 360 Deluxe (3 devices): ₹1,199 first year and renewal
This differs from the steep renewal increases seen in Western markets.
Available Discounts and Promotions
Beyond the standard first-year discounts, Norton offers several ways to reduce costs further:
1. Student and Educational Discounts
Verified students and educators can access special pricing on select Norton products. These discounts typically require verification through platforms like Student Beans in the UK and similar services in other regions. Educational discounts can reduce prices by an additional 10-25% off the already discounted first-year rates.
2. Military Personnel Savings (35-57%)
Active military personnel and veterans can receive substantial discounts ranging from 35% to 57% off select Norton products. These military discounts apply to both Norton 360 plans and LifeLock offerings, providing significant savings for service members and their families.
3. Promotional Codes (10-75% Off)
Norton regularly offers promotional codes that can be applied during checkout. These codes can provide anywhere from 10% to 75% off selected plans. For example:
- Code “WBT1” typically offers 10% off most plans
- Code “LT1” can provide up to 75% off select Norton offerings
These codes are often seasonal or tied to specific marketing campaigns.
4. Seasonal Sales Events
Major shopping events like Black Friday, Cyber Monday, and Back-to-School seasons typically feature enhanced Norton discounts. Historical data shows discounts reaching up to 70% off during these periods, making them optimal times to purchase or renew Norton subscriptions.
Money-Back Guarantee and Refund Policy
Norton offers a 60-day money-back guarantee for annual subscriptions, which is double the industry-standard 30-day period. Monthly subscribers receive a 14-day refund window. This policy applies to both new purchases and renewals, calculated from the transaction date.
The company also maintains a unique “Virus Protection Promise” – if Norton experts cannot remove a virus from your protected device, you may be eligible for a refund regardless of other refund eligibility criteria.
To request a refund, customers can contact Norton support through their online account or via phone. Refunds typically process within 5-7 business days, depending on the payment method used for the original purchase.
Norton 360 Deluxe: Why It’s the Best Value for Most Users in 2025
After reviewing Norton’s entire lineup, the Deluxe plan stands out as the optimal choice for most users in 2025. Here’s why:
- Balanced Coverage: With protection for 5 devices, it accommodates the average household’s needs without paying for unused capacity.
- Complete Feature Set: It includes all critical security components – antivirus, firewall, password manager, VPN, and parental controls – without unnecessary extras.
- Cost-Effective: At $49.99 for the first year, it delivers substantial value while avoiding the significantly higher costs of Premium and LifeLock plans.
- Adequate Storage: The 50GB cloud backup provision is sufficient for most users’ important documents and photos.
- Cross-Platform Protection: It works seamlessly across Windows, macOS, Android, and iOS devices.
For users with basic needs, the Standard plan may be sufficient, while larger households might benefit from Premium. Those with specific identity theft concerns should consider LifeLock options. However, for balanced protection at a reasonable price point, Norton 360 Deluxe represents the sweet spot in Norton’s 2025 lineup.
TechEd Publishers offers comprehensive cybersecurity guidance to help you choose the right online protection for your needs.